Artist: Sign
Date:  28 May 2007

Fresh from their tour with the legendary Wildhearts we catch up with the hottest new band to come out of Iceland in a long time.  Ladies and Gentlemen lock up your daughters and hide the stereo, we give you Sign.

MM - Hi there, first off thanks for taking the time out to talk to us today, we really do appreciate it.
Zolberg -
Pleasure is all mine love.

MM - Would you like to give us a brief history on how the band came about, did you know each other before or did you advertise for like minded musicians? 

Zolberg - Umh, well me (Zolberg) and Eagle (drummer) are brothers and have been playing together for 14 years so it was pretty obvious that we would be in a band together.
Sign originally started as a different idea back in 2000 but we’ve come a pretty long way since then and had various line-ups through the years. A.D. (guitar) joined in 2004, now he had been my friend since way back from school, and we used to be in this 3 piece Slipknot vs. Korn band together but when I asked him to join Sign he hadn’t played his guitar in some years, he was only hired cause he’s a crazy fuck and had long hair! Haha and then he just practised up in a couple of months. And don’t get me started on bass players….

MM - Where does the bands name come from and what does it represent to you? Can you remember any of the other names that were considered at the time?
Zolberg -
Sign came from the skies that’s how simple that is, it fell from the skies into Eagles mouth while he was driving home one day. What it means to us is this: we are a sign, we are (one of many) the face of a revelation that’s slowly forming in our world, people are totally fucked up and lost and someday we will find our path and music is one of the best help to realise what we feel and what we are, and also a perfect way to spread the word … and we make sure to have one hell of a time through the whole thing.

MM - How do you feel the bands sound has developed since you first started out?
Zolberg -
How? Well it has developed a lot! I was only 14 years old when we released our first album mind you. I’m not gonna shoot that album down, it has some great moments but you can hear how I’m struggling to transform my fucked teenage feelings into sound. Whilst now we have a lot more control of what we do and we’ve made closer friends with music in every aspect.

MM - At what age did you become interested in being a performer and who/what inspired you to join a band?
Zolberg - When I was 1 years old I would just love to stand on top of our living room table, shaking my ass to the music my dad used to play…And it only got worse as years went by, I got my first guitar when I was 2 and I used to just walk around all the time singing and playing. It wasn’t so much that I chose to be a performer … I’m destined to be.

MM - The band have recently returned from touring with The Wildhearts. Were you apprehensive at all before the tour considering the difference in style between you guys and The Wildhearts? What was the general reaction of the fans to Sign at the shows?
Zolberg
- Nah we’re very aware of what we can do, and even though Sign and the Wildhearts don’t sound the same it’s still a part of the same family you know? And most of the Wildhearts fans took

us really well, people who attend a rock gig usually just wanna enjoy good music and have a great time, it’s as simple as that.

MM - Was any towns or venues that particularly stood out to you, for good or bad reasons, if so where and why?
Zolberg
- I think Norwich was probably one of the best for us, ‘cause we have a lot of devoted fans who live there that came out and sang along with every song, now that’s one of the best reactions you get if you’re in a band.

MM - Very often the curse of a support band lies in a lack of audience. People do not bother showing up before the headliner band hits the stage. Was that any different on your tour?
Zolberg
- A bit yeah, it depends on towns though which is weird but I think that the guys from G.U. Medicine suffered more for this since they were first on. They would sometimes go on 15 minutes after the doors and you can’t expect a big venue to fill up in that time (unless you’re The Beatles of course :)

MM - What song(s) do the audiences react to the most from your current setlist?
Zolberg
- We were actually doing Skid Row’s 'Youth Gone Wild' on this tour. As a part of promotion for the Kerrang! tribute album that will be out this summer. Everybody knows that song so we usually got people to shout along, it was just great.


MM - Is there a downside on touring or is it all “Happy Rock’n Roll life”? 
Zolberg -
Touring is a weird way of living your life and a lot of people can’t stand it. I love every minute of it though. It’s just the perfect dose of routine that a free spirited rocker needs. You have to show up on time and do your job but still get to travel, meet new people and just go crazy.

Every once in a while you get these days when it feels like it’s raining though (when it isn’t), but once you hit the stage you forget about all the shit you don’t wanna think about.

The downside to it (to get back to the subject) is to go home and not having that gig waiting for you, that really sucks!


MM - The Wildhearts have always been known as a ‘fiery’ band with regular fall-outs between the band members, how did you get on with the band and were they cool to you as the support act?
Zolberg
- Hell these guys are (almost) angels in human flesh, they were so kind to us all the time and we really hit it on and made good friends for life with everybody, there was no bullshit going on at all.

MM - I believe the band have been asked to headline the prestigious Trashstock 2007 festival, how did that come about?
Zolberg
- I don’t really know the whole story behind that actually but I think our good friends Donna & Rob (bitchinrockphotos.com) forced Sign upon Jamie Riot (responsible for Trashstock) and he saw what we’re about.

MM - The band recently released their new album ‘Thank God For Silence’, perhaps a strange name for a hard rock band given that you make plenty of noise! Would you like to tell us a bit about the songs that feature on the album?
Zolberg
- TGFS is a good balance between partying and facing the seriousness of life. It features sleazy subjects (in an un-sleazy way) like
sex, dipsomania and good times. But then again also focuses on Life, love and death.

MM - How does the song writing process work within the band? Is it down to one particular person or do you all get involved?
Zolberg
- Let me put it this way: if I have a vision of a song then I can’t expect someone else to know how to make it into reality. But then again magic can occur when great minds come together so we often jam together and come up with something but it’s just hard when you have 3 or 4 people doing their thing all at the same time.

MM - Your sound, image and lyrics have a strong identity to them. Is this something you've strived to achieve or something more organic?
Zolberg
- Sign is sorta blessed and I was born with something really strong, I have a big vision and even if I tried I couldn’t be “normal”.

MM - There are countless numbers of rock bands trying to get their names out there. How do you avoid being another band that someone listens to once and forgets? What do you do to stay unique and remembered?
Zolberg
- That’s easy, You be yourself, do what comes natural ‘cause people can tell if you’re a fake or trying to hard. Either you have it or you don’t, if you’re in band and have nothing special to offer and no-one remembers you … You’re in the wrong business!!!

MM - Sign have a great stage show, but who was the first band you saw in concert?
Zolberg -
Probably some shitty Icelandic garage band, when I was a kid and saw those pustule pupils do their cover versions of Smoke on the water I thought: Ah! so this is how you’re NOT supposed to do it, I’ll show them when I grow up.

MM - I would like to ask you some personal questions. What are your deepest fears and desires?
Zolberg
- I’ve always been afraid of changes. I know they are what makes the world go around so I try to welcome them. I also fear the situation in general when people use their power for an evil deed. My desire is to make music that reflects life, get out there and play it and make a difference.

MM - Now for a couple of fun questions, you’re on your way to a festival and suddenly your plan crashes and you’re stranded on a desert island with just your band members for company. Who are you going to eat first once the food runs out and why?
Zolberg - I’d eat myself ‘cause I have the least hair and also the guys wouldn’t be pissed at me haha.

MM - Being in a rock band you’re bound to like a drink or two, so who’s the party animal of the band and what’s their poison?
Zolberg
- A.D. is the party lion of this bunch, he’s always up for it. He claims that his poison is JD in Coke but I think that he just had some bad mushrooms when he was an infant.

MM - Tell us something that most people don't know, never have known, and probably never would know about you if they don't read this. 

Zolberg
- A.D. has licked my cock … and Eagles too! Seriously

MM - Thanks again for agreeing to take part in this interview, for making such cool music and for keeping the scene fresh. Best of luck with the new album and touring. Finally is there anything else you’d like to say to all your fans out there?
Zolberg -
Love to all……..

MM - We'd like to thank Zolberg for taking to the time out to chat with us today and look forward to catching the band again on their forthcoming UK tour.  If you haven't caught them live yet then check them out, they're wicked ;)

Related links:

Gig Review ...


Sign - Carling Academy, Newcastle (2007)

 

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