Artist: The LoveCrave  

Date:  2 November 2006 

Haunting and mysterious, refreshing and exciting, that's how we'd describe the new album by The LoveCrave.  Their new release really rocked this office when it landed on our desks and it's just what the world of gothic rock has been waiting for.  Today we catch up with the very beautiful and extremely talented Francesca Chiara to find out more about the band and their music.

MM -
Please, introduce the band to our readers.  Who are the members of The LoveCrave, when was the band formed and where do you call home?

Francesca -
Hey first of all let me say thanks to England for a great welcome, we just got to know that we are playing at Camden - London our first gig of 2007!

So The LoveCrave was formed in year 2003 when me and Tank (guitarist) wrote a song together.  That song, which is “Can you hear me?”, had something special within, it was the mix of all our history in music, it was metal, dark and rock so we decided that we wanted to put together a band of friends and start a project.  We called Lakk on drums (Tank’s best friend) and later on Simon on bass (my best friend) and so The LoveCrave was born.

MM - Where does the name ‘The LoveCrave’ originate from, and what does it represent?  Can you remember any of the other names that were considered at the time?
Francesca -
Originally the name was Love-C-Rave (C is 100 hundred in roman numbers) so the meaning was The Hundredth Rave Of Love out of a story that I wrote about a rave of vampires.  It was easier to turn it into LoveCrave which is one single word.

MM - How would you describe your style of music to someone who isn’t familiar with the band and who do you see your target audience as being?
Francesca -
We consider ourselves a rock band. We’ve got influences of all kinds, gothic, dark, metal, electropop but basically we play rock and step on stage wanting to scream something out!  Our target audience goes from the rebel 11 years old kid to the gothic 70 years old man :) … let’s say we’ve got some range!

MM -
Have any of the band members performed in any other bands prior to joining The LoveCrave?
Franscesa -
Yes, me and Tank used to have a band called The Flu, it was a new punk gothic band and we toured a lot in Italy.  We also made a record for Sony Italy back in time.  Simon played in the Laroxx, a street metal band and Lakk had tons of bands he played with in the past.

MM - At what age did you decide you wanted to be a musician/performer?
Francesca -
I was 12 when I first heard a song of KISS, I fell in love with the harder sounds and never left them.  Probably I took the final decision when I was 16, when I had to decide if I wanted to become a musician or a tennis player.  Guess what I chose?? J

MM - What bands did you grow up with and how have they helped to inspire the style of music you perform now?
Francesca -
In the band we all listen to different things but I can talk for me.  I can give you a looong list of awesome bands but probably the ones that really changed my life were Iron Maiden, Queensryche, Nirvana, Metallica and many electronic bands of the Eighties like Depeche Mode or Duran Duran.

MM -
Your debut album ‘The Angel And The Rain’ sounds fabulous, would you like to tell us a little bit about each of the songs on it and any stories behind them?
Francesca
-
Wow thanks, you know the thing, I think, that makes this album sound “straight” and easy to listen to is the fact that every song has its own world.  We haven’t worked on the songs trying to make them sound all the same but trying to understand the emotion of each one of them deeply.  So the album sounds like a movie with different scenes belonging to the same environment.  It would be hard to describe each song, everyone of them has a precise emotion: the instability of "Little Suicide", the rebellion of "Can You Hear Me?", the eternity of "The Angel And The Rain" or the slow loneliness of "Fading Roses" and so on till the end.

MM -
How long did it take for this new album to be created from the initial conception to the finished product?

Francesca -
Nov 2003 we had the first idea and we went to Munich to do the final mastering in June 2006 so it took us about 2 and a half years to finish everything even if the songs were written very fast, in about a month and a half.

MM -
The band are currently signed to RepoRecords for the release of this debut album.  How well do you think you fit in with the label and its fellow bands?  What was it about RepoRecords that made their offer the most attractive deal on the table?
Francesca -
You know we are all around 30 now and we learned one thing in the years: you have to listen to your heart also when you choose your business partners or collaborators.  That’s what we did with Repo.  Since the first phone call they did to us the guys at Repo never lied.  They told us exactly what they could do and what they couldn’t do for us.  They are working so hard that we could never complain for anything, plus we all work together like a team and send each other tons of emails everyday.  That’s how things work out at the end I think.

MM -
Do the band have any plans to tour in support of the new album and will we be lucky enough to see you over here in the UK some time?
Francesca -
Yes as I said before we are really excited about this upcoming gig of January 20th in London.  Camden Underworld is one of most fascinating clubs of the world.  I hope people will be curious enough to come over to see us so that we can make a good show.  We will also do some big festivals next year and hopefully a tour … can’t wait to be on the road!

MM -
What is the most memorable concert you have performed at and what made it different from all the others?
Francesca -
Mmm it might sound strange but for me it was an unplugged show we did in Milan a few time ago. It was a small club and we filled it with candles and carpets and played our songs in acoustic, it was really unforgettable!

MM -
What song do you enjoy playing more than any other live and why?
Francesca -
Well it’s hard to say but probably it’s “Little Suicide” since it’s my favourite of the album, it has a magic that fills the hall.

MM -
How does the song writing process work within The LoveCrave?  Is it mainly one or two individuals, or more a team effort?
Francesca -
Just me and Tank. Usually one of us comes up with an idea and brings it to the other.  I take care of the melodies and of the lyrics, Tank takes care of the production, but basically we collaborate for everything until the song is finished.

MM -
What response have the band received so far from the music press and all your fans out there?
Francesca -
You know it’s unbelievable for us, I mean we thought the press would have been really bad to us, we were prepared to anything but it’s happening exactly the opposite.  We are in contact with so many journalists and DJ's and they are all so nice and want to help us out.  We are receiving this help a lot more from the rest of Europe and from America than from our home country, so it’s fantastic for us.

MM - What’s the biggest misconception people have about you because of the music you make?
Francesca -
Since we don’t really belong to a precise style of music and since we give to the melody a really big space we found in some extreme metal environments people saying that we are too pop and that my voice is not enough powerful. I wonder why extreme metal sites want to review our album anyway. This is what the band wants to sound so I guess it’s ok.

MM -
Would you like to tell all the readers what your website address is so they can all check it out?
Francesca -
Sure, we’ve got two main sites: the official www.thelovecrave.com and the MySpace page www.myspace.com/thelovecrave where everybody can join us. We also started a street team few days ago so everybody can help.

MM -
In 3 words how would your best friend describe you?
Francesca -
Ahahaha this is a good question … mmm let’s see my best friend would say “deep”, “ironic”, “determined” ...

MM -
Tell us one thing about yourself that most people would not know unless they read this interview.
Francesca -
Another hard question… I bite my nails and I can’t quit!

MM - Lastly, is there anything you would like to say to all the readers out there?
Francesca - First of all thank you so much J , hope to see you at the shows and don’t forget to pass by to say hi!!!

Pregiolla  J  (it means “cool” in Italian slang…)

Ciaoooo

Francesca Chiara ++

 

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